- Full Time
- Karnataka, India
Ashirvad Pipes
Category Head
Location : Karnataka, India
–
Job Description
Job Title:
Category Head
Supervisor Title
Lead – Vertical
Function:
Product & Marketing Management
Location:
Bangalore
Job Description
Purpose
Accountable for delivering growth in an assigned vertical through product extension/innovation in existing products as well as new products, creating growth plans and identifying inorganic M&A activities by working in close coordination with the Marketing, Sales and Production teams.
Role and Responsibilities
- Responsible for end-to-end management of products in assigned vertical such as packaging, inputs on pricing, technical product literature preparation etc.
- Assess and track continuously the coherence and relevance of the product portfolio and range for own vertical with existing and future customer needs in order to propose course corrections for guaranteeing consolidation, development and increased market share
- Track sales and margin growth trends; adjust strategies and materials to improve sales with new target markets
- Recommend pricing/discount/incentives strategies for assigned vertical for approval by senior management
- Identify opportunities for new product development and existing product enhancement from insights generated during the previous development cycle and post launch response
- Work closely with NPD and production teams to prepare product launch strategy (introduction pricing, roll out pilots, follow up with supply chain, production issues) and implement the same going forward
- Conduct market assessment to confirm market potential based on market acceptance and develop functional specification within the Ashirvad context through consumer/competitor analysis and distribution/ channel analysis
- Gather information on market trends and competitor product range / sale prices / distribution channels / market shares, assess competitor strategies for existing products and identify potential opportunities & threats within own vertical; Prepare periodical reports for comparison and present to senior management
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
- Provide recommendations to Vertical Heads and Sales Heads on product category specific prioritisation of the markets, applications and products that provide greatest sustainable growth opportunities
- Recommend new geographies, M&A opportunities in the vertical to achieve sustainable profitable growth
Success metrics
- Net promoter score (NPS) or Customer satisfaction (CSAT)
- Time to launch
- New products introduced
- Market penetration across product line
- Monthly revenue
- Gross profit margin
Qualifications, Education and skill Requirements
- Postgraduate degree in Management or related field preferred; graduates with relevant experience may also apply
- 8+ years of experience in Product Management/Category Management or related field preferably in the manufacturing industry
- Proven track record of developing and introducing new products and managing a product portfolio
- Ability to build and manage relationships, strong business acumen
→
Ashirvad Pipes
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